Bangladesh Open University (BOU)

Dr. Mollika Ghosh
Assistant Professor (Marketing)
MBA in Marketing (DU), SOB

Profile of Dr. Mollika Ghosh

Mollika Ghosh PhD has been working at Bangladesh Open University as an assistant professor in Marketing. She accomplished her PhD degree at the Department of Marketing, Faculty of Business Studies (FBS), University of Dhaka on Facebook advertisement on millennials purchase intention. Her research passion encompasses social media influencer marketing, Facebook advertising, millennial consumer’s purchase behavior and ride-sharing applications effectiveness. She has published several international peer reviewed articles and presented several international conference papers. The author’s one of the international papers won “Outstanding Paper Award” in Emerald Literati Award 2023 from Emerald Publications and published several articles in impact factor journals in Marketing domain. Her conference papers won the “Outstanding Paper Award” in 2019. Mollika Ghosh can be contacted at: mollikag.du@gmail.com

Degree	Year	Institution	CGPA
PhD	2024	University of Dhaka, Department of Marketing	N/A
M.Phil. (1^st part)	Session: 2015-2016	University of Dhaka, Department of Marketing	3.95 (Transferred to Ph.D.)
MBA	2013	University of Dhaka, Department of Marketing	3.81 (4^th position by merit)
BBA	2012	University of Dhaka, Department of Marketing	3.81 (6^th position by merit)
HSC	2007	Willes Little Flower School and College, Business Studies	4.80
SSC	2005	Willes Little Flower School and College, Business Studies	5.00

	Author(s) and Title	Journal	Year
1.	Ghosh, M. and Islam, ABM.S. (2023). “Homefluencers' endorsement of millennial consumers' purchase intention in new normal”	International Marketing Review, (Impact Factor: 5.504, ABDC Indexed Journal), Emerald Publishing Services, 40(5), December-2023, ISSN: 0265-1335, 1188-1212	2023
2.	Ghosh, M., (2020). "Product Placement by Social Media Homefluencers during New Normal: An Analysis of User-generated contents"	South Asian Journal of Marketing, (Won Outstanding Paper Award in 2023 from Emerald Literati Award), Emerald Publishing Services, 3(1), December-2021, ISSN: 2719-2377, 21-37.	2022
3.	Ghosh, M. (2019). “Toward an Integrated Framework for Facebook Influencers Characteristics Impacting Millennial Consumers Engagement: A Review"	Prestige International Journal of Information Technology and Management- SANCHAYAN, India, 9(2), 11-44, December-2020, ISSN: 2277-1689 (Print), 2278 - 8441 (Online)	2020
4.	Ghosh, M. (2020). “Ascertaining Service Offerings, Performance Measurement and Performance Indicators of App-based Ride-sharing Services: An Implication for Pathao Rides in Dhaka City”	Bangladesh Open University Journal of Business Studies (BOUJBS), 6(1&2), Under Review, ISSN 1811-1556	2020
5.	Ghosh, M. (2020). “E-learning Ecosystem: A Relationship Marketing Approach”	Central Journal of Bangladesh Open University, 5(2), 2019- 2020, ISSN: 2664-3464	2020
6.	Ghosh, M. and Islam, ABM.S. (2019). “Unlocking the Impact of Facebook Influencer Marketing on Consumer Engagement of Bangladeshi Millennials”	Dhaka University Journal of Marketing (DUJM), 22- 23(1), December-2019, Under Review, ISSN- 1996-3319	2019
7.	Ghosh, M. and Islam, ABM.S. (2019). “Analyzing the Effects of E-servicescape of Facebook Brand Pages on Millennials’ Purchase Intention: An Empirical Evidence from Bangladesh”	Dhaka University Journal of Business Studies (DUJBS), 40(1), December-2020, ISSN- 1682-2498	2019
8.	Ghosh, M. (2019). “Tools and Approaches of Integrated Marketing Communication Driving E-Learning promotional Campaigns’ Effectiveness”	Bangladesh Open University Journal of Business Studies (BOUJBS), 5(1), 81-93. January-June 2019, ISSN 1811-1556	2019
9.	Ghosh, M. (2019). “The Effects of Facebook Advertising Boosting Strategy Integration in Triggering Online Impulsive Buying Behavior”	ASA University Review, 13(1), 24th Issue, 43-62, January-June, 2019, ISSN 1997-6925	2019
10.	Ghosh, M. and Roy, S. (2018). “Stimulating Consumer Engagement with E-Servicescapes’ Role: A Study with A Sample of Bangladeshi Food Review Group in Facebook with the Mediating Effect of Online Customer Review”	Journal of Business Studies, 11(2), 71-87, July- December 2018, University of Rajshahi, ISSN 2303-9884	2018
11.	Ghosh, M. and Roy, S. (2018). “Influencer Marketing Adoption on Facebook Advertising: A Study on Millennials in Bangladesh”	Journal of Business Studies, 11(1), 71-87, January-June, 2018, University of Rajshahi, ISSN 2303-9884	2018
12.	Ghosh, M. (2018). “Customers’ Expectations Meet Perceptions or Not: App-Based Ride-Sharing Services by Uber and Pathao in Dhaka City”	ASA University Review, 12(2), 23rd Issue, 29-50, July-December 2018, ISSN 1997-6925	2018

Social media advertising, Influencer Marketing, Ride-sharing services, E-commerce, Services marketing, Consumer Behavior, Integrated marketing communication

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